Prideworthy

Prideworthy is a people-centered therapeutic counseling service in Brunswick, AU with a focus on LGBTQIA+ individuals.

Being a member of this community really afforded me the opportunity to channel my love and gratitude for the community that has done the same for me.

I was tasked with designing a brand that represented the LGBTQIA+ community while not excluding anyone. Using negative space in the wordmark and mascot, I created a sense of openness and transparency.

prideworthy.com.au

INDUSTRY

Therapeutic Counseling

SCOPE

Brand Identity
Web Design
Print Design + Social

Alex was able to work in view of my audience, LGBTIQA+ community accessing mental health services, which is something that I do not feel that just any branding person would be able to do. He was timely, professional, and overall a pleasure to work with. I’d highly recommend working with TRC to elevate your business and brand. 

– andy allen, prideworthy