CoFlow

CoFlow is a neighborhood-based co-working space in Richmond, VA.

I literally jumped at the opportunity to work on this project. Richmond, VA is quite honestly my second home. I spent my college years and started The Routine Creative while living in Richmond.

So, one could say that this was a bit of a passion project; designing a brand that felt diverse and approachable for the artsy and eccentric city of Richmond.

Industry

Co-Working Space

Scope

Brand Identity
Tagline Creation

Flowy mascots to represent the Church Hill community, coworking & CoFlow.

Playful Serif with rounded edges and unique flourishes gives it that warm and welcoming “coffee shop vibe” while remaining professional.

“Rest assured you are in good hands with The Routine Creative. If you trust in the process and Alex, you will receive a brand identity above your wildest dreams. This has completely been worth the investment!”


– Lyndee Cabo, CoFlow